Words Move People... Or They Don’t.
Many think that startups die because of lack of funding.
Which may or may not be true.
If you ask me… I think they often die because no one cared.
And no one cared because the story they told didn’t resonate.
Because although the words were smart and polished - they didn’t move anyone.
I’ve seen it… many times.
You have a product. Maybe it’s even a good one.
But the words you use to describe it feel like they belong in a corporate memo. They don’t feel real. It’s just a soulless text full of terms the meaning of which those you speak to don’t even know…
And then you wonder why no one gets excited. Why no one clicks. Why no one shares. Why no one gives a damn.
Many underestimate words.
They don’t realize how powerful they can be. So as a result they treat them as something unimportant.
Something to populate the website with… Email copy to send out…
Something that can’t be avoided - but many would prefer to if they could.
What many don’t realize though is… words are what creates the bridge between what you built and the emotions of the people it was built for.
Words shape how people perceive your brand.
They create the feeling associated with it.
They determine whether someone sticks around… or moves on.
In business everything that touches words belongs to marketing. And there are so many definitions of what marketing is…
To me personally though the best type of marketing is just storytelling in disguise.
Every tweet. Every email. Every line of copy on your homepage. Every advertising script.
They are all stories.
Either you’re pulling people in…
Or you’re giving them a reason to leave and never come back.
And most startups are losing attention not because their product is bad, but because their words are empty.
Your people are waiting to connect.
They want to see themselves in your brand story.
They want to know what you stand for.
They want to feel like they’re part of something - not just buying something.
That takes vision.
That takes courage.
And that absolutely takes finding the right words.
Think about the brands that millions love.
Apple doesn’t sell tech.
Nike doesn’t sell sneakers.
Harley doesn’t sell bikes.
People love those brands because they feel something when they use their products.
Because if you look deeper - those are not just products for them. It’s a narrative they’ve chosen to be part of.
That’s what great storytelling does - it gives people something to belong to. Something to believe in.
And you? You’re probably still over-explaining the tech features…
If you’re explaining in a nerdy way what your product does, you’ve already lost them.
People mostly want to know what your product helps them become.
Your words should stir something in them. Otherwise you will be forgotten at first sight…
It’s like building a ship with no destination.
It may be the biggest… the fastest… the best…but if no one knows where it’s headed, they’re not getting on board.
Words are powerful - but it’s not about how to manipulate people with them.
It’s about finding your brand voice and using it authentically.
It’s about talking to your audience like they’re human.
It’s about making them feel seen, not sold to.
So yeah — storytelling…
The kind that makes someone stop mid-scroll and think,
“This is exactly what I needed to hear today.”
If you’re building something that matters… talk about it like it does.
Because in the end, your words are either a bridge — or a wall.
And you get to choose which one they become.
Alright, that was all for now Rebel.
By the way… only a few know where the Rebel Speakeasy is. And now you’re one of them—grab a drink and let’s talk. We meet every Wednesday in live audio spaces on X.
Hope to see you there!
- Ani & Rick
RebelSpeakeasy.com by Ani • Rick
Find us on X @NFTrebels & @unl0c7